Well depending on who you are talking to you will be given one of two schools of thought on whether or not content is king when it comes to ranking well with search engines.

If you are talking to an SEM who’s job it is to make sure that a website is ranking well in the search engines you can be sure that they are not going to tell you that content is king. They are going to go down the list of proven techniques that are implemented to get a website ranking well on the search engines. That is, after all, their job right?

It is my opinion that while things like backlinks can be successfully used as techniques to improve ranking with search engines, these techniques should be used in conjunction with excellent content. Are you also using social media and web 2.0 sites to connect to people and not worry about the search engine rankings.

It just seems that with all the focus that is being put on algorithms we are forgetting what the purpose of the web is all about… information. If your site contains fresh, well written, informative, and entertaining content that is updated often you can be sure that you will not only rank well but that you will hold that ranking and more important, the readers attention.

My husband, Ken Savage, and I will be venturing out to SES New York again this year. There is one thing different this year…I won’t actually be attending the convention.

Last year at this time I was scrambling to come up with money for my SES pass. It’s pretty expensive when you are paying for it yourself. My husband is fortunate enough to work for a company that is willing to pay his fair. Me…not so much.

What I found last year is that I enjoyed the SES extracurricular activities more than the actual conference. Don’t get me wrong, there were some pretty fabulous speakers and I was really glad to be able to hear what they had to say. With that said…I’m not going to the actual conference again this year.

I will, however, be hitting some of the SES events such as the SES/St. Patty’s Day Pub Crawl and the IMNY Charity Event at the Black Finn. Let me just say, last year at the charity event I HAD A BLAST. It’s fun and you are giving to some really great causes. I would like to thank Best Of The Web for sponsoring it again this year.

If you will be attending SES New York this year or are just like me and you’re only attending the SES extracurricular activities…maybe I’ll see you there. Come on up and say hi…I’m a very friendly girl. Wink, wink. Just Kidding…or am I? I am…or am I? Just Kidding…about just kidding.